MOO — BRENDAN STEPHENS

For me, MOO has been big-picture thinking around the brand and amazing, award-winning creative, laddering up to company strategies, OKRs and goals. I oversee, manage, review and develop a team of 20 on all online and offline creative work, cross-departmentally, adhering to strong guidelines, and innovating on creative and studio processes, with an emphasis on agile delivery, which has contributed to the growth of revenue from £62 million in 2015 to £104 million in 2019 (and the aforementioned awards.) When warranted, we have RFP’d, hired and worked with outside agency partners on large-scale campaign work.

SCROLL DOWN to see all the work.

campaign // Introduce yourself. Properly.

Hard to remember someone’s name? Or what they do? We’re here help. This campaign was concepted and executed by our in-house creative team, when the marketing team came with a challenge for an awareness push, with a big spend in major metro transit hubs. We had fun coming up with our “fictional” case studies, and then added in actual customer case studies (in Chicago.)

INTEGRATED campaign // LET’S GET PHYSICAL

We set out to illustrate the absolute pride and joy and when your product arrived. In so much of what we do these days, the experience is online. At MOO, you physically get your product in hand. And riffing off of that iconic song, we amplified the euphoria.

OOH Chicago Subway Ads, Customer Case Studies

Product launch // cotton paper

We partnered with Mohawk, to replace our current green paper offering, and make a new paper from 100% recycled T-shirt offcuts – stuff that normally gets thrown away. Hence our Cotton Business Cards were (re)born.

The team concepted, produced and optimized a fantastic launch campaign (that parodied famous tees). For our cheeky video on the “process” (we took some liberties…) we chatted with our own team on how the paper came to be and we sent a crew to capture the magic and mechanics of Mohawk in upstate New York.

Product launch // seth godin notebook

Seth Godin, the master of marketing, who writes one of the most popular blogs IN THE WORLD, has written 18 best-selling books, founded two companies – Squidoo and Yoyodyne – and inspired countless people around the world, partnered with us on his brilliantly simple (and simply brilliant) ShipIt Journal and Workbook, that helped our customers bring their ideas to life.

VIDEO

We’re mostly about paper, but man do we love video. Either on-site to showcase product offerings, on social to grow awareness or to recruit new MOOsters (that’s what we call ourselves), we worked in-house and with agency partners to build a diverse library.

BRANDING

We dropped our first ever Lookbook (or catalogue if you aren’t so fancy), redesigned our Business Card (the pressure!), worked with builders, interior designers, creative team members and stakeholders as we moved (and doubled) our HQ in London and reworked our event booth to showcase our amazing products.

2020 Event Booth Agency Render (proposed)

A BIG THANKS for the great work:

Art Directors and Designers: Matt Avery, “Let’s Get Physical”, Cotton Business Cards Video, “Art Gone Wrong”, MOO Bumpers; Lisa Campana, “Introduce Yourself. Properly.”; Millie Davies, Cotton Business Cards Launch; Sarah Daley, Seth Godin Notebook

Copywriters: Leona Ford, “Introduce Yourself. Properly.”, “Let’s Get Physical”; “Art Gone Wrong”; Tara Bouley, MOO Business Cards, Ed Ross, Cotton Business Cards, Tech Recruitment Video

Photographers: Ka-Lok Ho, Cotton Business Cards, “Meet the Business Cards”; Catherine Losing, “You by MOO”; Raz Pastean, Tais Sirote, Rob Wilson, “Introduce Yourself. Properly”, “Let’s Get Physical”, “Seth Godin”; Tais Sirote,“Let’s Get Physical”

Art Workers: James Burrows, Jemal Mustafa, Emily Wheeler

Agency Partners: Champion (London), “Business Card Porn”; Conduit (London), Event Booth Build Render; Dinnick & Howells (London), MOO Bumpers; Tilley Associates (London), Lookbook; Mr President (London), “Let’s Get Physical”; Peldon Rose (London), London HQ; Spindle (London), Tech Recruitment Video, Trifle * (London), London HQ

*Something mislabeled? Did I forget about you? Apologies! Email me and I’ll be sure to write the wrong (pun intended.)